Hugo Boss

Metaverse Strategy

Stepping into the virtual world
We consulted on a strategy to parallel real-life marketing in the virtual environment and elaborated on creating a virtual reality store and an immersive environment through new and innovative methods.
The challenge Strategy

strategies possible
3 Metaverse consultants
WHAT WE DID Today's metaverse is filled with commercial opportunities. Consumer behaviour has changed as a result of the digital age; more individuals are shopping, working, playing, and learning online. With this tendency continuing to grow, now is the ideal time to bring your brand to the metaverse, which is exactly what Hugo Boss plans to accomplish. The brand came to us for advice and to design a plan for entering the metaverse. We presented ideas on how they might succeed in this new world based on a study of the company and a thorough understanding of the luxury goods sector. Hugo Boss will be able to reach new audiences, boost consumer confidence, and investigate a potential revenue source by making this move.