The Manifest Highlights Under Reality Among Amsterdam’s Most Reviewed Software Development Companies

Under Reality is one of the most reviewed software development companies in Amsterdam. Even though we’re new in the industry, we work with a passion for understanding and delighting brands all around the globe. We focus on driving outcomes and making a difference for our clients.


How Augmented Reality is Changing the eCommerce Industry

It’s no surprise that you’re seeing more augmented reality (AR) in eCommerce, with the market anticipated to grow at a compound annual growth rate of 45 per cent between 2021 and 2028. Brands are attempting to be more closely connected to their customers in every manner possible. Because the major difficulty of online purchasing is that customers cannot have an authentic sensory shopping experience, from handling the goods to trying on an outfit. AR is a creative answer for digital retail.



What exactly is the Metaverse? What are the differences between virtual, augmented, and extended reality and the Metaverse? Learn more about these topics in this article.


The ultimate guide to improving your
Shopify tech stack

More and more eCommerce businesses are migrating to Shopify in search of reliable store foundations. Shopify is a user-friendly eCommerce platform that helps businesses build an online store and sell through one streamlined dashboard.


Five ways to use AR in marketing

When it comes to using mobile devices to increase brand value and drive sales, augmented reality (AR) gives you another tool in your toolbox. The demands and wishes of customers are increasingly driving forces in today’s market. These preferences vary as technology develops, and a company needs to adapt to these changes. With the ease of utilizing their mobile devices, augmented reality (AR), a new trend in marketing and sales methods, enables organizations to provide their customers with one-of-a-kind experiences.

Augmented Realty in marketing

13 important eCommerce trends in 2023 you should know about

It’s almost 2023 already, and the world of e-commerce has not been left idle. According to ‘Statistics Netherlands’, their latest report indicated that 80 new webshops per week are added. This means that there are plenty of development opportunities with the addition of new techniques. In this article, we’ll introduce you to the 11 most important e-commerce trends.


Under Reality Global Agency Awards Winner

Under Reality is thrilled to have won Best New Agency by the Global Agency Awards. We are proud of this accomplishment and delighted to win such a prestigious title. Under Reality has established a Metaverse-focused agency to help businesses enter this virtual space. Our team thrives off trying things no one else has and stepping […]


NFT Influencer Marketing – Maximise Your Crypto Project

What are the similarities between Taco Bell and Dolce & Gabbana? They’ve both fully embraced the NFT trend and incorporated it into their marketing strategies. Businesses of all sizes are incorporating them into their strategies and finding fantastic outcomes. The only stumbling issue is that many individuals are still unaware of NFTs and how to […]


Metaverse X eCommerce – the future of eCommerce

There has been a split between the physical world and the digital world since the technology to purchase items through the internet was first introduced. Buying goods in traditional brick-and-mortar stores gives shoppers the ability to physically touch or try on products before purchasing. E-commerce shopping eliminates the physical part of traditional shopping while providing […]


NFT Utility in 2022: Exploring 10 NFT Cases

Even if you’re brand new to Web3, you’ve probably heard about NFTs. Non-fungible tokens, sometimes known as NFTs, are one of the two main token types in the blockchain business, along with fungible tokens. The term “non-fungible” comes from traditional economics and refers to interchangeable goods, so NFTs are one-of-a-kind. Furthermore, the NFT sector has […]