Under Reality Global Agency Awards Winner

Under Reality is thrilled to have won Best New Agency by the Global Agency Awards. We are proud of this accomplishment and delighted to win such a prestigious title. Under Reality has established a Metaverse-focused agency to help businesses enter this virtual space. Our team thrives off trying things no one else has and stepping […]


NFT Influencer Marketing – Maximise Your Crypto Project

What are the similarities between Taco Bell and Dolce & Gabbana? They’ve both fully embraced the NFT trend and incorporated it into their marketing strategies. Businesses of all sizes are incorporating them into their strategies and finding fantastic outcomes. The only stumbling issue is that many individuals are still unaware of NFTs and how to […]


Metaverse X eCommerce – the future of eCommerce

There has been a split between the physical world and the digital world since the technology to purchase items through the internet was first introduced. Buying goods in traditional brick-and-mortar stores gives shoppers the ability to physically touch or try on products before purchasing. E-commerce shopping eliminates the physical part of traditional shopping while providing […]


NFT Utility in 2022: Exploring 10 NFT Cases

Even if you’re brand new to Web3, you’ve probably heard about NFTs. Non-fungible tokens, sometimes known as NFTs, are one of the two main token types in the blockchain business, along with fungible tokens. The term “non-fungible” comes from traditional economics and refers to interchangeable goods, so NFTs are one-of-a-kind. Furthermore, the NFT sector has […]


Best Innovative Agency of the Year Finalists Under Reality

About Us? In 2021, Under Reality was created – an extremely unique agency, one that no one else has developed – pushing the boundaries to innovate and achieve the impossible. Under Reality specialises in Metaverse, helping companies break into this digital realm (development & marketing-wise). Although this is an extremely new platform, we thrive off […]


Under Reality Global Agency Awards Finalist

Under Reality is thrilled to have been nominated by the Global Agency Awards as Innovative Agency of the year. We are proud of this accomplishment and delighted to be considered for such a prestigious title. Under Reality has developed an agency specializing in the Metaverse, and how companies can break into this digital realm. Although […]


Blockchain 101: The technology of trust

Blockchain applications are far more than just bitcoin and cryptocurrency. With its ability to increase openness and fairness while also saving businesses time and money, technology is influencing a wide range of industries in ways ranging from contract enforcement to government efficiency. What is blockchain?  Blockchain is a method of storing data in such a […]


What Does the Metaverse Mean for the Retail Industry?

There’s a lot of buzz and misunderstanding lately about something called The Metaverse. Tony, our co-editor, has authored several recent articles expressing his thoughts on these themes, drawing on decades of expertise in the field of 3D and immersive digital experiences. And there are a slew of visionaries and pundits pontificating and supporting Web 3.0, […]


How Much Does It Cost to Create an NFT? The Easy Answer

Non-fungible tokens (NFTs) have been around for a long time, but their popularity skyrocketed in 2021. The total value of the NFT market increased by 7.200 per cent from $340 million in 2020 to $24.9 billion last year. In the year 2021, NFTs were a cultural phenomenon. You’ve most likely heard of the most expensive […]


What is an NFT? The Guide to Non-Fungible Tokens

There is nothing like a barrage of blockchain news to make you wonder, “Um… what’s going on here?”. That’s how people felt when the news broke about Grimes getting paid millions of dollars for NFTs, or Nyan Cat being sold as one.