How Augmented Reality is Changing the eCommerce Industry

It’s no surprise that you’re seeing more augmented reality (AR) in eCommerce, with the market anticipated to grow at a compound annual growth rate of 45 per cent between 2021 and 2028. Brands are attempting to be more closely connected to their customers in every manner possible. Because the major difficulty of online purchasing is that customers cannot have an authentic sensory shopping experience, from handling the goods to trying on an outfit. AR is a creative answer for digital retail.


Five ways to use AR in marketing

When it comes to using mobile devices to increase brand value and drive sales, augmented reality (AR) gives you another tool in your toolbox. The demands and wishes of customers are increasingly driving forces in today’s market. These preferences vary as technology develops, and a company needs to adapt to these changes. With the ease of utilizing their mobile devices, augmented reality (AR), a new trend in marketing and sales methods, enables organizations to provide their customers with one-of-a-kind experiences.

Augmented Realty in marketing