NFT Influencer Marketing – Maximise Your Crypto Project

What are the similarities between Taco Bell and Dolce & Gabbana? They’ve both fully embraced the NFT trend and incorporated it into their marketing strategies. Businesses of all sizes are incorporating them into their strategies and finding fantastic outcomes. The only stumbling issue is that many individuals are still unaware of NFTs and how to […]


Under Reality Global Agency Awards Finalist

Under Reality is thrilled to have been nominated by the Global Agency Awards as Innovative Agency of the year. We are proud of this accomplishment and delighted to be considered for such a prestigious title. Under Reality has developed an agency specializing in the Metaverse, and how companies can break into this digital realm. Although […]


Blockchain 101: The technology of trust

Blockchain applications are far more than just bitcoin and cryptocurrency. With its ability to increase openness and fairness while also saving businesses time and money, technology is influencing a wide range of industries in ways ranging from contract enforcement to government efficiency. What is blockchain?  Blockchain is a method of storing data in such a […]


What Does the Metaverse Mean for the Retail Industry?

There’s a lot of buzz and misunderstanding lately about something called The Metaverse. Tony, our co-editor, has authored several recent articles expressing his thoughts on these themes, drawing on decades of expertise in the field of 3D and immersive digital experiences. And there are a slew of visionaries and pundits pontificating and supporting Web 3.0, […]