How Augmented Reality is Changing the eCommerce Industry


December 8, 2022

5 min read

It’s no surprise that you’re seeing more augmented reality (AR) in eCommerce, with the market anticipated to grow at a compound annual growth rate of 45 per cent between 2021 and 2028. Brands are attempting to be more closely connected to their customers in every manner possible. Because the major difficulty of online purchasing is that customers cannot have an authentic sensory shopping experience, from handling the goods to trying on an outfit. Augmented reality is a creative answer for digital retail. It’s difficult to predict how the product will perform in person.

Digital merchants must rely on a variety of technologies to help bridge the gap between expectations and reality, improve the consumer experience, and save costs without sacrificing quality. Here are a few examples of how internet shops are utilizing augmented reality and how it is benefiting them.

Augmented Reality is changing eCommerce
Augmented Reality is changing eCommerce

Try-on in virtual reality

Shoppers want the best sense of what they’re getting while shopping online, right down to the fit and material. They take precautions to ensure they purchase the correct merchandise, but they can only have so much faith in a few photographs of another model’s body. On their platform, popular makeup retailer Sephora offers a virtual try-on tool with makeup, which is a dream come true for many online consumers. Augmented reality is offering shoppers a more accurate glimpse of what they may expect, whether it’s makeup, accessories, or a pair of shoes.

Interactive user manuals

You know how simple it is to get lost following instructions if you’ve ever tried to assemble furniture or install the internet at home. An interactive user manual uses augmented reality technology to overlay text and images to provide dynamic instructions. These visual elements are superimposed on the user’s real-world view, providing a rich mixed-reality experience that helps them visually interpret instructions. By combining the power of augmented reality with the convenience and enjoyment of the customer experience, this value-add offers an excellent user engagement tool. This benefits businesses by reducing the need to contact customer service and cutting returns owing to a lack of consumer understanding and satisfaction.

Boost customer involvement

Augmented Reality is growing in terms of engagement since it can now be interactive, markerless, and does not require users to download an app. The more time consumers spend with the app, the more likely they are to make a purchase. The same experiences can be shared depending on the content, enhancing their position inside their respected social media algorithm and increasing visibility to related audiences. Brands invest millions of dollars each year only to keep their positive image and stay top of mind. Interactive augmented reality is a good method to do it. Customers can see their BMW iX and BMW i4 automobiles in AR, for example. Customers can open the doors, change the paint, and change the lighting to see how the automobiles would seem in different real-world scenarios. 

Returns should be reduced

Many retailers absorb many of the return costs and lose out on the original delivery because they provide free shipping and returns to give their consumers peace of mind. Customers can learn more about a product through augmented reality than they can with an image or video. It provides 3D images of the products and depicts how they seem, making it easier for customers to grasp the product and reducing returns. Shopify reported 40% fewer returns for items with 3D representation.

Shopify’s Best Mobile App Builder

Are you looking for the best Shopify mobile app builder? If that’s the case, you’re in luck. We’ll go over some of the top solutions currently available in this article. Continue reading to find out more.

These days, mobile apps are considered more seriously. If your website isn’t mobile-friendly, the majority of individuals who need or want your items will be unable to find them. But, other than being responsive, why should your store have a mobile app? 

Brand Awareness is Boosted through Mobile Apps

Iedereen met of zonder internetverbinding kan uw producten bekijken als u een app heeft die op hun telefoon kan worden gedownload. Zelfs als ze niet meteen kopen, biedt hun aanwezigheid op de plek waar ze zijn – op hun telefoon – hen gratis promoties. En omdat de meeste mensen het internet niet de hele dag op hun telefoon bezoeken, gebeurt dit op vreemde momenten gedurende de dag. Ook als je gesloten bent, vergroot dit de naamsbekendheid.

Customer Retention Benefits from Mobile Apps

Another advantage of mobile apps is that they keep people interested in your business. It’s impossible to have too much repeat business. When you establish a rapport with your customers and earn their loyalty, they will return when they require anything, even if it is not from the same website. This is more likely to happen if they are more involved. If they had a positive (augmented reality) experience buying from your website, they could be interested in additional things you provide. And, because all shopping carts contain an order history area, even previous purchases might remind consumers of what you have to offer and encourage them to buy new goods.

Mobile Apps Enhance the Professional Appearance of Your Website

Isn’t it true that you want your company to appear professional? So, what happens if users are stuck on a site that isn’t mobile or tablet friendly? It appears to be unprofessional. If the next encounter with your site is easier for them, it may generate irritation and drive people away from buying from you again. So, what are the requirements for making your website mobile-friendly? A mobile app builder is required so that you may create an app that is compatible with all devices.

Local Businesses Benefit from Mobile Apps

Als u een eigenaar van een klein bedrijf bent, is dit een geweldig alternatief om te overwegen, vooral als uw locatie veel voetverkeer kent. Een app waarmee bezoekers snel informatie kunnen krijgen over hoe ze contact met u kunnen opnemen, evenals informatie over uw openingstijden, enz.

Any Shopify store would benefit from mobile apps.

Simpel gezegd, de beste mobiele app-bouwer is er een waarmee u een responsieve en nuttige app voor uw bedrijf kunt maken, waardoor uw merkbekendheid wordt vergroot en klanten geïnteresseerd en loyaal blijven. Dit houdt in dat ze een app hebben die eenvoudig te gebruiken is en niet lang duurt om op hun telefoons te laden. U wilt ook dat klanten gemakkelijk kunnen vinden waarnaar ze op zoek zijn, zonder al het andere dat u te bieden heeft te moeten doorspitten vanwege het ontbreken van filters of categorieën. Ten slotte moet het aan alle apparaten kunnen worden aangepast, ook al impliceert dat verschillende menu’s voor verschillende schermformaten. De belangrijkste factor is dat uw klanten snel de informatie kunnen vinden die ze nodig hebben.

What characterizes the Best Shopify Mobile Apps Builder?

As previously stated, you’ll need a mobile app builder for your Shopify store that allows you to create a responsive app with all of the features you want without it slowing down or becoming too cumbersome on smartphones or tablets. You also don’t want any compatibility concerns, so visitors may view your site whether they’re on an iPhone, Android, tablet, Windows 8 device, or something else. Finally, you should be able to simply set up and market the App in the shortest amount of time possible (and spend as little money as possible).

Now that you know how augmented reality is changing the ecommerce marketing market and why mobile apps play a big role in this, it’s also important that you have a good Shopify marketing tech stack. You can read more about how to optimize your Shopify tech stack here.

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