Best Innovative Agency of the Year Finalists Under Reality

About Us? In 2021, Under Reality was created – an extremely unique agency, one that no one else has developed – pushing the boundaries to innovate and achieve the impossible. Under Reality specialises in Metaverse, helping companies break into this digital realm (development & marketing-wise). Although this is an extremely new platform, we thrive off […]


Under Reality Global Agency Awards Finalist

Under Reality is thrilled to have been nominated by the Global Agency Awards as Innovative Agency of the year. We are proud of this accomplishment and delighted to be considered for such a prestigious title. Under Reality has developed an agency specializing in the Metaverse, and how companies can break into this digital realm. Although […]


Blockchain 101: The technology of trust

Blockchain applications are far more than just bitcoin and cryptocurrency. With its ability to increase openness and fairness while also saving businesses time and money, technology is influencing a wide range of industries in ways ranging from contract enforcement to government efficiency. What is blockchain?  Blockchain is a method of storing data in such a […]


What Does the Metaverse Mean for the Retail Industry?

There’s a lot of buzz and misunderstanding lately about something called The Metaverse. Tony, our co-editor, has authored several recent articles expressing his thoughts on these themes, drawing on decades of expertise in the field of 3D and immersive digital experiences. And there are a slew of visionaries and pundits pontificating and supporting Web 3.0, […]


How Much Does It Cost to Create an NFT? The Easy Answer

Non-fungible tokens (NFTs) have been around for a long time, but their popularity skyrocketed in 2021. The total value of the NFT market increased by 7.200 per cent from $340 million in 2020 to $24.9 billion last year. In the year 2021, NFTs were a cultural phenomenon. You’ve most likely heard of the most expensive […]


Blockchain Use Cases in the Sports and eSports Industry

The rapid adoption and use of crypto and blockchain in sports and esports have been aided by blockchain-based sports betting. Blockchain technology is starting to grow in the sporting industry.


What is an NFT? The Guide to Non-Fungible Tokens

There is nothing like a barrage of blockchain news to make you wonder, “Um… what’s going on here?”. That’s how people felt when the news broke about Grimes getting paid millions of dollars for NFTs, or Nyan Cat being sold as one.


What Is The Metaverse? Everything You Need To Know As a Brand In The Digital World

The cyberpunk novel ‘Snow Crash’ is credited with coining the term metaverse. The matrix is a virtual reality dataspace described in the novel.

WEB 3.0

The Future Of The Internet – Web 3.0

Imagine a new kind of internet that not only accurately translates what you type, but also understands what you say, whether it’s through text, voice, or other media, and all of the content you consume is more personalized than ever before.


Clutch Recognizes Under Reality As A 2022 Top B2B Company In The Netherlands

We are thrilled to announce that not only has Under Reality been named as a top B2B company in The Netherlands by Clutch for the year 2022. But we are also ranked #1 for Artificial Intelligence on their list of top performers.