Content experience is how your audience experiences your content. This strategy focuses on enhancing the way your audience responds to your articles, videos, posts, infographics, and audio. Cutting-edge content and interactive experiences ensure engagement with your target group.
We are bombarded with information every day. A reader’s attention span is getting shorter and the way we consume content has changed. Brands and organisations are in a content war to win our (digital) attention. This will only get more challenging, so how do you attract and retain the attention of your target audience through storytelling content?
Cutting-edge content and interactive experiences are the recipes for memorable stories. At Under Reality, we do this through various strategies, such as gamification, loyalty programs, storytelling/activations and hyper-personalised video campaigns. We help our clients implement these strategies within new and existing business models.
We are the Synthetic Media Agency working with passion to understand and delight users everywhere.
Gamification is the method of adding game-design elements to non-game environments, such as; websites, online communities and learning management systems. The aim of gamification is to further engage with consumers and employees to inspire collaboration.
Personalized videos can help you increase your sales. This technique enables you to reach your customers on a personal level. Seeing their personal details such as their name and address, is an easy way to grab your customers attention.
Using next-gen loyalty logic, your business can improve your KPI's and gain increased loyalty from customers. This can be achieved through gamified touchpoints and an advanced machine learning framework such as; omnichannel solutions, hyper personalised communication, experiential rewards systems and non-purchase related interactions.
According to the latest 2022 report, the top gamification tools are; Engagedly, Spinify, Ambition, Agile CRM, EngageBay, SalesScreen, Hoopla and LevelEleven.
The top loyalty tools are; LoyalZoo, Zinrelo, Smile.io, Fivestars, Loopy Loyalty and Annex Cloud.
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