Customer data is the main driver of personalisation strategies to improve the customer experience, adopting this strategy is essential to succeed in today’s competitive market. New privacy/GDPR regulations and changes in browsers (elimination or “third-party data”) make it necessary to invest in building first-party data. Building this data strategy requires a robust and flexible method for collecting, unifying and activating customer data. The success of your business is determined by the data first strategy on how you use your own data to optimise your marketing, customer experience and personalisation strategy.
Additionally, Under Reality builds central data platforms for our clients to gather 360-degree profiles of their customers, which will be centralised and organised accordingly. Combining this data and KPI’s gives the company a complete overview of their digital performance.
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Data profiling is the process of analyzing, examining and creating summaries of customer data. This intelligence can help your company select the correct target groups, making it extremely profitable to leverage this information for increased marketing efficiency.
Customer profiling is an important marketing tool as it can help you better understand your target audience from their traits, behavior, and qualities presented in the data. From this, you can communicate more effectively with your customers as you know who your ideal customers is.
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