Marketing automation

Marketing automation is a technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. This strategy is extremely powerful and an efficient solution for supporting and maintaining your clients within the customer journey.

Marketing automation is used to generate leads, improve productivity and increase conversion, in both B2B and B2C markets. Marketing Automation concerns the entire customer journey (website, social media, customer service, store visits, etc.) of a prospect or lead, dynamically building a customer profile. As a result, you are able to intelligently execute an automated dialogue based on both the implicit and explicit behaviour of your target audience.

Want to use this tool in your company? Under Reality helps clients understand the customer journey, build consumer profiles and set up marketing automation flows.


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We listen to understand your business & goals, know your customers, set up useful analytics, define your KPIs, automate marketing and create objectives togethe

Frequently Asked Questions

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What is marketing automation?

Marketing automation is the method of streamlining software to automate marketing campaigns and activities to increase a company's operational efficiency and generate additional revenue.

What are the benefits of marketing automation for my business?

Marketing automation is a time saving tool that helps increase your company's chances of building and maintaining stronger leads, therefore increasing your conversion rates. It can also improve your company's efficiency, instead of your social media manager posting online each day, these tools can automate the process, freeing up your valuable time! Data management is another crucial factor in your marketing automation, through various platforms you will be able to keep track of your leads and their engagement on the site. Does this sound good to you? Contact Under Reality to help you personalise your marketing tools.

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