Synthetic media is the catch-all term for any media that has been artificially generated. From digital humans to deep fake technology, synthetic media changes the way we create, view, and consume digital content online.
There is an enormous opportunity in fields like marketing, sales, education, fashion, gaming, e-commerce, and entertainment through the adoption of synthetic media. For example; hyper-personalised celebrity marketing videos, employee onboarding videos, automated online product demos and individualised product placements in games.
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Have you seen Donald Trump featuring in the hit series ‘Breaking Bad’ or Tom Cruise playing the guitar on TikTok? If the answer is yes, then you’ve seen a deepfake. In 2022, we have evolved since the days of photoshopping images to the newest phenomenon; deep fakes, these are created through ‘deep learning’. But, what does that mean? It is the process of Artificial Intelligence learning what a source face looks like at different angles to transpose the face onto a target.
There are so many different ways you can use deepfake’s in your marketing strategies to boost sales and company growth. Here are some examples of how this new phenomenon can be implemented into your business; boost ad campaigns by including celebrities into your advertisements, this technique can cut time spent at the studio, or translating the content to different languages as this can be all completed by AI. Alternatively, do you want to create an informative video about your product? You can elevate this content by using deepfakes to demonstrate tutorials. Finally, it is a great way to personalize your promotional emails by using celebrities or using members of your team. These are just some of the ways you can start digitising your marketing, to learn more about how Under Reality can implement this into your strategies, contact us!
Synthetic media is an umbrella term for artificial creation, these programs depend on artificial intelligence and machine learning (in other words it is media produced by technology). Some examples of this are animation/gaming and mixed reality, synthetic videos, synthetic images and synthetic audio.
Yes absolutely, the creation of digital humans include types of synthetic media.
In recent years, we are seeing increasing amounts of ‘digital influencers’ on platforms like Instagram and TikTok. These influencers are created using computer graphics software. The virtual character is given an online personality, curated by the creator, whether it be the way they look, how they dress or how they act.
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